Marketers have been operating under a false pretense regarding their audience's ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this session, I'll debunk the myth and reveal how changes in society's ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.

You will leave this session with a new understanding of:

- How to create the most efficient content to fuel your demand generation efforts

- Why long-form content is an essential part of a successful integrated marketing strategy

- How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy

- The importance of empowering employees as advocates to significantly expand the reach of your content