Before acquiring his new role at Wavemaker, he was leading planning and was responsible for the overall strategic and creative product. In addition, he was the architect of Maxus' global positioning and approach. Besides his passionate participation in communications planning, Nick is focused on instilling future-facing planning approaches that balance the complexities of data with the magic of simple business driving ideas. Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe and is a regular speaker at industry events and conferences. He has contributed to several books on communications planning and been interviewed by many of the UK National Newspapers as well as the BBC News at 10.