In this session, Les explains how to create effective marketing in today’s world - campaigns that really sell.

Les will explain how marketing works over the short and long term, and how these different effects work together to driver profit. He’ll show which strategies work and which ones don’t, how to set and allocate budgets, and how to fine-tune everything to suit your brand in today’s marketing environment.

Firmly based on empirical evidence, this seminar may challenge some of your existing beliefs about marketing. But it will also help you make better work and bigger profits.

(prednáška bude simultánne prekladaná do slovenčiny)